Harvard Business Review: How the Best Brand Influencer Partnerships Reach Gen Z

https://hbr.org/2023/06/how-the-best-brand-influencer-partnerships-reach-gen-z

Harvard Business Review: 5 Ways Marketing Leaders Can Drive Value in 2022

https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022