https://www.forbes.com/sites/onmarketing/2023/01/12/who-can-de-risk-your-transformation-the-cmo/
Harvard Business Review: Brand Marketing Through the Coronavirus Crisis
https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis
Select articles and blog posts
https://www.forbes.com/sites/onmarketing/2023/01/12/who-can-de-risk-your-transformation-the-cmo/
https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis